Hey there! I’m Rae Master, an Orange County-based Digital Art Director.
With extensive experience in various design roles, from managing vendors, art directing photo shoots, assisting in copywriting and proofreading, evaluating user flows for digital experiences and coordinating teams of designers, programmers, and writers, I’ve been immersed in the industry for over ten years. I’ve worked with a number of major brands such as BMW/MINI, Hyundai, Honda, MemorialCare, St. Joseph Health, and March of Dimes.
I hope my sometimes-opinionated blog offers insight that helps young designers get a grip on the industry, and experienced designers nod in agreement. It’s a little place for me to burble about my new favorite apps, products, and campaigns and vent about bad creative and user experiences.
Aside from this written creative outlet, I paint, weave, cook, and run a little Etsy shop. I love to hear from my readers, so send me a message any time, and don’t forget to follow me on Twitter and Instagram @designsellout!
What's in the name?(I know, no one wants to be a sellout)
When mind-mapping the concept of my new blog, I decided the most organic way to name it and develop its “personality,” was to write a few posts that I felt strongly about. You can read two of them here, and here. One of the key points I tend to circle back to frequently, is that success in design does require creatives to “sell out” to a degree. Our clients are not professionals in design or marketing, so we cannot be spineless and fall victim to every bad idea they throw out there. But, when the idea is not that bad, or I cannot think of a legitimate reason that their request would negatively impact the project’s ability to serve its purpose, it saves time and energy on everyone’s part to show a little humility, and do what they ask of us. Time and time again I see designers push back at clients, project managers, or art directors. That’s ok, when it matters, but when it doesn’t, it makes the designer look obstinate to a fault.