Mystery in Marketing

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Mystery in marketing has recently become one of the most enticing methods to draw consumers to a brand. For example, everyone is looking forward to Apple’s September 9th release of the iPhone 6, and more. What is the more? Apple won’t say, of course.

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The beauty in this method to advertising is that marketers can use it before they literally have a product or service ready to present to consumers. They can launch a campaign early on, building anticipation and excitement over virtually nothing. For example, on the Honda website, they have a Future Models section, and actually dedicate a slide to the Next Generation Ridgeline. This has been up for months, perhaps before any technical details were confirmed about this model.

2015-Ridgeline

If you’re releasing a new product, opening a new store, or launching a new website, can you start advertising now? Prior to your launch date? Nothing has to be set in stone. Go for it, start generating buzz.

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