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DesignSellout

Typetasting: A Human Experiment

Helvetica is modern. Garamond is classic. Bodoni is… Savory???

Type Tasting has developed a number of sweet little surveys exploring how people perceive typefaces to taste. No doubt, many brains don’t think from angles like that, but designers, marketers, and advertisers are forced to on an every day basis. Creating visual appeal through colors, type, and layout is our job, whether the product can literally convey feelings or not.

When patterns start forming through the results of the surveys, Type Tasting will post them for all of us to review.

So check out the Eat Me Randomizer here, and take your first survey. There are more than one font to analyze, and it can get a little addicting, beware!

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